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Saturday, May 13, 2017

Google AdWords and Bing Ads Search Engine Marketing (SEM) Communication Strategy For Sales Maximaization

If SEM is part of your advertising strategy, both Bing Ads and Google AdWords are search advertising platforms that are  important for your bottom line

Most often, business owners will rely on just one PPC platform to reach their search advertising goals. Yet, many businesses miss out on reaching additional valuable searchers by not using both Bing Ads and Google AdWord



Search engine marketing (SEM) is one of the easiest and most efficient ways to drive potential customers to your website and entice them to buy your products or services. Also known as pay-per-click (PPC) marketing, SEM advertisers pay for ads on platforms like Bing Ads. When a searcher enters their query into a search engine like Bing, search ads relevant to the query will display.


Here are the stastitics your SEM strategy should include both Bing Ads and Google AdWords.

 Bing Ads reach searchers who spend more. Ifyou think there’s no difference between searchers on Bing and Google, think again. In the U.S., searchers on the Bing Network spend 24% more than the average Internet searcher.

 Worldwide, searchers on the Bing Network spend 145% more online than the average Internet searcher and 44% more than Google searchers.

 You may be ignoring valuable potential customers with more buying power if you’re not advertising on the Bing Network.

To maximize your search advertising efforts, consider advertising on both platforms.

If you’re currently using only Google AdWords, you may not need additional SEM budget. Allocating just 30% of your overall search budget to Bing Ads may give your business revenue and customer count a boost.

If SEM isn’t a part of your advertising mix, now is the time to get started. SEM platforms like Bing Ads can help you reach customers worldwide and locally.

If you’re currently using traditional advertising avenues, consider shifting a portion of your budget to SEM. A little investment could bring big returns for your business.

Ready to reach your best customers through Google and BingGet your website on in 5 minutes! and Put your new SEM knowledge to work

Monday, May 8, 2017

Smarter Way to Manage Your Smart Business Model

Starting a business online can be overwhelming at the best of times, which is why some great ideas never make it to market. Every small business journey is going to be different but there are a number of fundamentals that every budding entrepreneur needs to follow. Below we have rounded up some essential advice to help make sure you get off to a flying start.


Spot opportunities in the market

“Isn’t it better to take a wait and see approach in the Brexit aftermath?”, we hear you ask. On the contrary, the best business opportunities often arise during times of economic uncertainty. All you have to do is take a look at companies like Airbnb, which were set up during the global financial crisis and have been extremely successful.
Research  suggests that the referendum result hasn’t put people off from launching a small business either. In September 2016, more UK businesses were set up in the 100-day period after the EU referendum than during the same period in 2015. The tourism, re-training, fintech, property and exporting sectors are areas of the market that are tipped to provide a host of opportunities for budding entrepreneurs.

Research the market, competitors and small business names

This is going to be critical to the success of your business. You need to evaluate the market. Is there demand for the product or service you want to sell? Who are your main competitors? How will you differentiate yourself from them? These are basic questions that you need to ask yourself as you start to get set up.
It’s important to expand beyond searching Google and talk to people. Finding experts in the field you want to enter and picking their brains about the market segment you want to enter is a great way to establish the viability of your idea or whether it needs to be tweaked. The British Library has an extensive amount of resources for entrepreneurs and here you can really dig deep into market trends and demands.
During the research phase, it’s also important that you make the necessary checks when it comes to business names. You need to make sure that your branding isn’t already taken and that the domain is available.
Remember you want to make it as easy as possible for customers to find your website. For British businesses a .UK family domain and .com are usually the best options. But there are now a wide range of domain extensions. Are you a London based bakery? Try companyname.london.
HostGator smart learning system will highlight insights and actions to help you achieve your goals.

Seek out a co-founder and investors

Starting a business is stressful but one of the best things you can do to make it easier is find a partner or investor early on. Someone who shares your passions, compliments your skills and who you can talk through ideas with is invaluable and will accelerate the speed at which you come to market and grow.
Networking events are a great way to meet like-minded entrepreneurs and make new contacts. The Small Business Federation runs multiple events throughout the year and offers a comprehensive list of resources. Or if you’re after something more social, try joining a network such as Meet Up, where you may stumble across a fellow ‘ideas’ person ready to kick-start with you.

Build a beautiful website in less than an hour

To get your business up and running quickly one of the priorities should be creating an eye-catching website. This will act as your digital shopfront and may negate the need to lease out expensive property. The advantage of using a website builder tool, such as HostGator next generation website builder, is that you can build a professional looking website in less than an hour, without technical expertise.
All you have to do to get started with Smart Website Builder is enter the name of your site and the industry you’re looking to get into. The algorithms will automatically provide templates with relevant site features, content and images. You can then customise the website with your own photos and content from any device, including your smartphone.
Once you’ve set up your website, HostGator smart learning system will highlight insights and actions to help you achieve your goals. For instance, upon logging in, you’ll receive engagement and activity updates, giving you key insights into how to improve results. This might be something as simple as attaching the website to a social network or offering advice for developing a geographic-targeted Facebook advertising campaign.

Develop your business model

Every firm large or small is trying to forge loyal relationships with customers to help attract new and encourage repeat business. There are many innovative business models on the market that you can take inspiration from. For example, the aforementioned Airbnb and Uber are pioneers of the sharing model, where they act as a facilitator to allow people to share their own resources (accommodation, transport) on demand. More and more companies are also selling an experience (subscription box websites) or looking to produce products from recycled/up-cycled materials as part of the circular economy model (Thread). Meanwhile, widely renowned companies such as Nike and LEGO are turning to the co-creation model, allowing customers to design and personalise their own products.
Creating a small business plan is a huge step towards growth. The plan should be like a roadmap of how the business is going to develop over a specific period of time (three to five years). You should include goals and set about explaining how these will be achieved. There are some brilliant resources on the Gov.uk andHMRC websites, which can help you in the setup phase. Here you can find everything from business plan templates, to the different types of companies you can set up and details on any allowances you may be entitled to.

Ready, set, get marketing!

Once you’ve set up your business, you need to get eyeballs to your website and start building a community. The beauty of having an online business is that your overheads will be low but you will still need to set a budget and stick to it. There are plenty of cost effective ways to kickstart your marketing efforts. Although we live in a digital world, business cards and even flyers can still be a great investment.
Setting up a social media account on Google, Yahoo, Bing Facebook and Twitter are also great ways to gather a following online. But don’t discount other social media Websites like Instagram or Snapchat. It all depends on the customers you want to reach, as to which social media channels you choose.
When you are able to set aside budget for marketing purposes, your first port of call should be email marketing. You may be surprised to learn that this is still the most cost-effective way to promote your business. For every $1 you spend on email marketing, you’ll see an average of $43 returned.

Be prepared to put in long hours

Don’t be fooled into thinking that starting a small business is a get rich quick scheme. There will be plenty of challenges, moments of frustration and it will take some time to grow to a point where it will provide a regular revenue stream. There is a high chance that you’ll be working on developing your business venture alongside a full time job, meaning long nights and work-filled weekends on all of the above, so make sure you have a passion for your business idea as this can help to make it a success, and put a smile on your face in the process!

Thursday, May 4, 2017

Mobile eMail Marketing Strategies for Marketers to Increase Sales Conversion

For marketers, establishing a new approach to both email marketing strategies and mobile marketing performance metrics is in order. Read on for insights into how to best approach this new era of email marketing. It’s clear that mobile is beyond the tipping point for email marketers; according to Litmus, 55 percent of email is now being opened on mobile devices.



As consumers are becoming more comfortable using mobile phones and tablets as their primary devices for interacting with brands, the industry is seeing an increase in email opens on mobile and a decline in email opens on desktops. According to EasySendy, there are 2.6 billion email users in the world, but only 900 million of them are desktop computer users; the disparity in numbers reflects an audience that expects emails to be catered to them according to their mobile preferences.


Beyond the Basic Best Practices
It’s important to keep in mind that even if contacts are not showing high interaction with emails via mobile, they are still likely to first view them on mobile. First impressions are crucial here, as 89 percent of email consumers are likely to delete mobile emails if they are poorly formatted.


To increase the odds of emails getting opened and eventually engaged with, marketers should make mobile emails easy on the eyes and convenient to navigate. Specifically, this means that the font should be large enough to read and the layout should allow for vertical scrolling.


Converting mobile emails into sales is paramount, so for email users who do prefer to engage with mobile messages beyond just the first glance, it’s essential that brands ensure that every step of the process is optimized for mobile. For instance, if the email links to a landing page or brand website that’s not easily navigable on mobile, the customer journey is likely to end there.


Additionally, email replies sent from mobile devices are about 60 percent shorter than replies sent on desktop, so ideal emails for mobile-first campaigns offer more information than they ask for in return. Thus, emails requesting feedback or survey participation are not as likely to perform as well on mobile as they would on desktop.


Just as the mobile customer’s journey continues to evolve — and with its email marketing strategy — so must the way in which marketers measure their email performance.


Knowing that contacts are still more likely to engage in depth with email from a desktop computer, opens alone are much less valuable on mobile devices than they are desktops, so marketers need to take measurement a step further.


The ultimate measure of success for any brand comes down to conversions and revenue. In email, conversions often correlate with click-throughs, so marketers should be sure that click-through rate is a key performance indicator (KPI) in their reporting.


Email marketers should also partition conversion and revenue data by mobile and non-mobile devices, allowing them to see what role mobile email marketing is playing overall in business success and calibrate accordingly.


Given the current mobile landscape and the technology advancements being made available to consumers, we can only expect consumer comfort with and use of mobile to increase drastically in the years to come. Therefore, it’s vital for marketers to take the time now to understand their audience’s interaction patterns with mobile emails, strategize content accordingly and make measurement a priority.

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Most importantly, as the only certainty regarding mobile usage in the future is that it’s destined to change, marketers must keep their tactics dynamic and pay close attention to the mobile climate constantly in the months and years to come.


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How to build robust custormer's relation

The chamber of commerce, employment and rental agencies, professional newsletters, magazines and journals, and special interest books, such as those geared to the writer or photographer, are commonly accepted places to list goods or services. And in some instances, newspapers have developed such strong special interest sections that it also makes sense to list one’s services there. Read more...Communications – OlayinkaOyelamiGroup

Wednesday, May 3, 2017

Google, AirBnB, DropBox and others started their online marketing activities using free platforms

Google, AirBnB, DropBox and others are just a few examples of giant corporations who started their online marketing activities using free platforms. Starting online marketing doesn’t always have to cost you money. There are numerous ways to get highly targeted exposure without spending a penny. Kick off your marketing activities and online advertising and lead generation strategies here now with Free advertising platforms